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Oprah to Cost Australian Taxpayers $2.8 Million for Show: Weigh In

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Oprah
Oprah Winfrey is receiving heat for the $2.8 million it will cost the Australian government to bring 'The Oprah Winfrey Show' to Australia next year. As reported on Newser.com:


Oprah's bringing her audience to Australia-and the Aussie taxpayers will be footing a chokable chunk of the bill. The Australian government is contributing some $2.8 million toward the cost of bringing the Oprah Winfrey Show to the country later this year. Officials say the price is a bargain considering the amount of publicity for Australian tourism that Oprah's trip will generate, reports the Sydney Morning Herald.

Read the rest on Newser.com.

According to the Herald, "About 3000 of Winfrey's Australian fans will be invited to sit in the audience at Sydney Opera House." That is quite a coup for the Australian government. It seems to me that they are getting Oprah on the cheap.


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It's wonderful that Ms. Winfrey is doing something so innovative on her show, and that she is reaching out to her international fans. But as $2.8 million is basically chump change to a country like Australia with a robust economy, I am curious about why Oprah chose this nation to help with what almost amounts to a charitable gift. Australian officials are right -- Oprah coming to your country is the kind of publicity that is worth any price.

It would be interesting to know why Winfrey chose Australia and not a struggling country that could really use the shot in the arm. Of course it's Oprah's choice to go to Australia. But at the same time, with a brand as powerful as Winfrey's, if she is going to give away hundreds of millions of dollars in publicity it begs the question -- why not give it to an African nation, or a similar beautiful country in need?

 

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