From USA Today:
The NAACP plans a big push to increase minority turnout in the 2012 elections, hoping to gain political influence and turn back what the civil rights group says are efforts in various states to deny minorities the right to vote. To do it, the group is going to reach out to black churches, fraternities and sororities as well as use sophisticated databases, social media and boost training of volunteers to include things like getting a contact for each voter they register.
Read more here.