Filed under: Around the Web
From The Hollywood Reporter:
Sony's 'Jumping the Broom' enjoyed a big boost from Mother's Day, up 13 percent on Sunday and earning $15.3 million for the weekend - instead of the estimated $13.7 million.
'Something Borrowed,' the weekend's other femme-driven comedy, also saw better than expected results because of Mother's Day, grossing $14 million, instead of the estimated $13.2 million. The movie, distributed by Warner Bros., was fully financed by Alcon Entertainment ('The Blind Side').
Targeting African-American moviegoers, 'Jumping the Broom' received an A CinemaScore grade across all categories, a rarity. Women represented 70 percent of those buying tickets, while 64 percent of the audience was over the age of 35.
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