Filed under: Fashion Files
Akon and Keri Hilson have teamed up with mega-retailer H&M to promote the brand's latest Fashion Against AIDS collection. The H&M Fashion Against AIDS initiative helps to raise funds and awareness for HIV / AIDS with a collection for men and women. The unisex collection will officially launch on April 26th and 25% of sales will go to HIV/AIDS projects around the world.
Super star Keri Hilson was eager to join and promote the line.
"I love the unisex collection. I love the way it looks, I love what it represents - AIDS knows no gender, the fact that the clothing it caters to men, it caters to women, to young girls, to young boys, there's a subliminal thing that makes it that much more powerful."
BV on Style has got some of the very first images from the campaign. In typical H&M style, Akon looked relaxed and casual in a blazer and hoodie, while Keri Hilson showed her playful side in printed jumpsuit with a fanny pack to match.
While the fashion is great, Akon thinks the most important part is preventing HIV/AIDS in the first place.
"As I travel the world, I see how much HIV affects people. It's not like we have a cure for HIV, we only have prevention. Prevent it, so that you don't ever have to worry about it. Ever."
Check your local H&M for the collection come April 26 to do good while looking good.