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Walgreens Celebrates Black History Month By Showcasing African American-Owned Vendors

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Walgreens to Spotlight African American-owned Vendors

From Diversity News:

Walgreens, one of the nation's largest drugstore chains, said today that in honor of Black History Month, the company will be giving special recognition to its African-American vendor partners.

Spotlighting the vendors is a part of its Community Corner initiative showcasing products by minority-owned businesses. The initiative enables Walgreens customers to identify products by diverse vendors through displays, in-store signage and announcements, national print and radio advertisements, in-store product demonstrations and a new Community Corner sticker that will be placed on each featured item.

In addition to African American-owned businesses, the Community Corner initiative launched awareness campaigns and promotions supporting products produced by women-owned businesses during National Women's History Month in May and products by Hispanic businesses during Hispanic Heritage Month in October.


According to a company release, the program drove a 12 percent sales increase among featured items and garnered recognition and support from national community and economic development organizations.

Throughout Black History Month in February, the products by African-American owned vendors will be featured in more than 2,500 Walgreens stores. The products will also be available for up to 50 percent off the regular price at Walgreens.com/cc.


Read more about Walgreens' African American Vendors promotion on Diversity News.

 

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