Another jukebox musical is making its way to The Great White Way.
Florence Greenberg is largely recognized as the first female powerhouse in the music industry. She founded record companies long before women were allowed to do anything in record company boardrooms outside of serving coffee.
Long before America fell in love with the hit-making sounds of The Supremes and The Beatles, Greenberg discovered one of the greatest girl-groups of all time, The Shirelles, at her daughter's high school in New Jersey.
The success of the girl group craze took Greenberg from being a New Jersey housewife to trailblazing recording industry mogul, creating the independent house of hits that was Scepter Records
Comprised of Shirley Owens, Doris Coley, Beverly Lee, and Addie 'Micki' Harris,The Shirelles' string of hits include 'Baby It's You,' 'Mama Said,' 'Foolish Little Girl' and the chart-topping pop hits 'Will You Love Me Tomorrow' and 'Soldier Boy' and 'Sha La La.' Greenberg and Scepter Records also launched the careers of The Isley Brothers, B.J. Thomas, The Kingsmen, Chuck Jackson, Burt Bacharach, Hal David, and Dionne Warwick.
Conceived and co-directed by Floyd Mutrux, 'Baby, It's You!' will star Tony Award winner Beth Leavel as Greenberg, and a treasure trove of promising Broadway upstarts as the other colorful cast of characters.
According to a production rep, preview performances begin March 26, with the official opening set for April 27.
Produced by Warner Bros. Theatre Ventures and American Pop Anthology, the show has
legendary music producer Richard Perry serving as consulting producer.
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