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Oprah Gets Backlash from Fans Who Can't Afford OWN Network

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Oprah Gets Backlash Over OWN
With the launching of any new product, there are bound to be problems. Well, Oprah is no exception, as her new cable channel, the Oprah Winfrey Network (OWN) has been hit with controversy. Fans of the media queen have written scores of comments on her website, stating that they are angry that the network is being offered as part of the premium cable package and not basic cable.

"Cannot believe Oprah would launch a new show on a cable channel that is not part of the basic service," one fan wrote.

Another fan notes:

"She will be losing some of her most loyal fans because they either do not have cable or they have basic cable. I have basic cable and do not plan on changing my cable service."

While a few of the fans commented about the cost problems, there were many more who thought the network was a great idea. This was balanced with quite a few old Oprah fans who've claimed that they may no longer watch her network. In all, some think the reviews of the new OWN network were very mixed.


One of the problems that Oprah must confront is that by owning her own network, she can't make her money by being all Oprah, all the time. By having to fill up 24 hours of programming, Winfrey is being faced with a new challenge that goes beyond using her face and voice to boost the network to profitability. If she is not careful, she may have the same problem as Michael Jordan, who took to the court at the embarrassing age of 41 in order to boost ticket sales for the Washington Wizards. Unfortunately for Jordan, improved ticket sales came at the expense of ruining his legacy as an athlete. Sirius/XM radio, to a smaller extent, has gone the way of using individual brands to build 24-hour channels: The rapper Eminem has a station, "Shade 45," which relies heavily on the rapper's name and voice to get listeners. The jury is still out on whether this business model can be profitable. There is just no solid business model for the celebrity-branded channel yet.

The evolution of Oprah from television host to full-time corporate captain will be an education for all of us. By stepping out and creating her OWN, Oprah is a living, breathing case study for every black media student across the country. We can watch her go through the ups and downs of generating corporate independence and remind ourselves of what it truly means to obtain real economic freedom. There will be bumps in the road, but is no doubt that Oprah will be enormously successful, despite these complaints. Plus there is a business lesson in it for all of us.

You can take that straight to the bank.

Dr. Boyce Watkins is the founder of the Your Black World Coalition and a Scholarship in Action Resident of the Institute for Black Public Policy. To have Dr. Boyce commentary delivered to your email, please click here.

 

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