The New York Daily News is claiming that director Spike Lee has been getting bashed by New York teens for his affiliation with Absolut Vodka. Lee apparently designed a logo for the vodka company themed after Bedford-Stuyvesant, a well-known and respected neighborhood within the Brooklyn community. Apparently, some of the teens feel that it's a bit hypocritical for Lee to make films that uplift black people, while simultaneously working with major corporations to convince us to drink more liquor.
"I've seen his movies. I was a really big fan. But he lost respect from me," said Shenel Gunnis told the New York Daily News. "You're not supposed to be promoting stuff like that in areas that can barely afford food."
I don't trust what the New York Daily News or any other media outlet has to say about esteemed African American figures, but I have to give some honest thoughts about Spike Lee's decision to associate himself with Absolut. One has to wonder how Lee can participate in such an endeavor, yet heavily criticize fellow filmmakers like Tyler Perry for allegedly engaging in buffoonish theatrical pursuits. Lee challenged Perry for producing a virtual minstrel show, consisting of a black man in a dress, and other unseemly characters behaving in ways that some would define to be stereotypical. But there's nothing more stereotypical than a black man with a bottle of liquor in his hands. Spike may want to consider his commitment to Absolut the next time he speaks up to condemn another black filmmaker for encouraging our community's self-destruction.
I happen to be in New York City this week shooting our MSN special, 'The Invested Life.' One of the members of the production team was a young brother from Bedford-Stuyvesant in Brooklyn. When I mentioned Spike's Vodka deal, he immediately knew what I was talking about. He also reminded me that Spike had chastised Eddie Murphy for his creation of the television show, 'The PJs,' which featured black people in the projects. He seemed to be a huge fan of Spike Lee, but was incredibly disappointed. I am especially saddened by this after seeing a study that determined that alcohol is more devastating to a community than crack, heroine or any other kind of drug. This deal is simply not cool.
Perhaps Spike needs to explain. Spike would be better off helping the rest of us to understand why working with a company to sell Vodka to black people is not as bad as Tyler Perry making comedies with poor taste. I am a fan of Spike's, and I want to believe that there's a difference. But the truth is that there may be no explanation other than the obvious: everybody's got bills to pay.
Spike is no different from the rest of black Hollywood, many of whom must find opportunities wherever they can. One major difference between Spike Lee and Tyler Perry is that while Spike has to wait for someone to green light his films, Tyler waits for almost no one. Additionally, Tyler has created jobs for countless black directors, producers, actors and crew members, which liberates them from having to sell Vodka to black people in order to pay ends meet. So, as Spike decides to continue criticizing Perry, he should not be surprised if Perry strikes right back.
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"I've seen his movies. I was a really big fan. But he lost respect from me," said Shenel Gunnis told the New York Daily News. "You're not supposed to be promoting stuff like that in areas that can barely afford food."
I don't trust what the New York Daily News or any other media outlet has to say about esteemed African American figures, but I have to give some honest thoughts about Spike Lee's decision to associate himself with Absolut. One has to wonder how Lee can participate in such an endeavor, yet heavily criticize fellow filmmakers like Tyler Perry for allegedly engaging in buffoonish theatrical pursuits. Lee challenged Perry for producing a virtual minstrel show, consisting of a black man in a dress, and other unseemly characters behaving in ways that some would define to be stereotypical. But there's nothing more stereotypical than a black man with a bottle of liquor in his hands. Spike may want to consider his commitment to Absolut the next time he speaks up to condemn another black filmmaker for encouraging our community's self-destruction.
I happen to be in New York City this week shooting our MSN special, 'The Invested Life.' One of the members of the production team was a young brother from Bedford-Stuyvesant in Brooklyn. When I mentioned Spike's Vodka deal, he immediately knew what I was talking about. He also reminded me that Spike had chastised Eddie Murphy for his creation of the television show, 'The PJs,' which featured black people in the projects. He seemed to be a huge fan of Spike Lee, but was incredibly disappointed. I am especially saddened by this after seeing a study that determined that alcohol is more devastating to a community than crack, heroine or any other kind of drug. This deal is simply not cool.
Perhaps Spike needs to explain. Spike would be better off helping the rest of us to understand why working with a company to sell Vodka to black people is not as bad as Tyler Perry making comedies with poor taste. I am a fan of Spike's, and I want to believe that there's a difference. But the truth is that there may be no explanation other than the obvious: everybody's got bills to pay.
Spike is no different from the rest of black Hollywood, many of whom must find opportunities wherever they can. One major difference between Spike Lee and Tyler Perry is that while Spike has to wait for someone to green light his films, Tyler waits for almost no one. Additionally, Tyler has created jobs for countless black directors, producers, actors and crew members, which liberates them from having to sell Vodka to black people in order to pay ends meet. So, as Spike decides to continue criticizing Perry, he should not be surprised if Perry strikes right back.
Related:
+What The Heck Happened to Chris Tucker?
+Power Blogger Miss Jia Talks the Business of Black Social Media
I am not one to attack Spike Lee for doing what he's got to do. I just hope he reconsiders his decision to attack other people for doing the exact same thing. I certainly say this out of love for Spike and I wish him continued success. Well, success without the Vodka, I can't agree with that one.
Dr. Boyce Watkins is the founder of the Your Black World Coalition and a Scholarship in Action Resident of the Institute for Black Public Policy. To have Dr. Boyce commentary delivered to your email, please click here.
Dr. Boyce Watkins is the founder of the Your Black World Coalition and a Scholarship in Action Resident of the Institute for Black Public Policy. To have Dr. Boyce commentary delivered to your email, please click here.