Filed under: Fashion News
From StyleList: Attention young designers: Want to retire early? Get your clothes on Michelle Obama, ASAP! That's because the first lady is helping labels make a mint every time she flaunts their fashions.
A Harvard Business Review study by NYU professor David Yermack reveals that Mrs. Obama earned designer brands and the stores that sell them $2.7 billion from the 189 public appearances she made between November 2008 and December 2009, according to New York magazine.
Or, to put things in more simple terms, that's $14 million for a single public appearance.
See who Michelle has set up for life @ StyleList