Filed under: Hairstyles, Hair Care, Trends, Hair Politics
From Coco + CremeBrazilian Blowout has been all the rage in salons nationwide. The intense smoothing treatment promises to improve the health of hair by coating the cuticle in protein, which eliminates frizz and leaves our tresses luxuriously shiny.
On its Website, the company boasts several factors that supposedly set it apart from the rest: The products are non-damaging and contain no harsh chemicals, the treatment is quick and can be completed in just 90 minutes, results are immediate and last for up to 12 weeks, and all products are allegedly formaldehyde-free.
Well, recent studies done by Oregon's Occupational Safety & Health Administration have found that last claim to be untrue. After the FDA received complaints of adverse health effects caused during application of the Brazilian Blowout, chemists decided to test the products in a lab. Keep in mind that precautions are supposed to be taken when hair products contain even .1 percent formaldehyde. The two samples taken from different salons in Oregon found that the smoothing solution did, in fact, contain about 8 to 10 percent of the carcinogen. (To read more visit Coco + Creme.)